Measure Code: LDS 77.3.02
Measure Objectives
The Majjistral rural area is recognised to be very fertile and rich in agricultural production. It is known for its rural agricultural importance, with a good number of wine presses, olive mills and farmers’ market amongst others. Agriculture is very much part of the area’s economic activity, as the Majjistral region is home to the Pitkali and the Farmers’ Market in Ta’ Qali; the place where Maltese farmers meet to sell their produce in Ta’ Qali, limits of Ħ’Attard. Moreover, one also finds a good number of agricultural production entities focusing on honey, olive oil and sundried tomatoes, as well as citrus being produced in Mġarr, Wardija and the Rabat area, amongst others.
The rationale of this measure is to have one or more producers within the same locality who come forward to invest, brand and/or showcase their product through events or processes. This would involve a study of the product within the locality and why it outshines the same product in other areas, branding of the product and promotion through marketing strategies (including events). This measure will seek to be complemented from other initiatives such as the provision of consultancy support offered by MTA.
Download links related to this measure: